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The Importance of Knowing What Your Business is Worth

Knowing the value of your business is the first step towards sound long-term planning. Valuation is both an art and science and should always be conducted by a credentialled appraiser. However, business owners can get a high-level approximation of their value based on a multiple of earnings in their given industry.

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MassMutual does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111, and its affiliated US insurance companies.

©2023 Massachusetts Mutual Life Insurance Company (MassMutual®).
Springfield, MA  01111-0001.  All rights reserved.  MM202604-305103.


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Question 1 of 2

Select the industry
your business is in:

Industry*

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MassMutual does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111, and its affiliated US insurance companies.

©2023 Massachusetts Mutual Life Insurance Company (MassMutual®).
Springfield, MA 01111-0001. All rights reserved. MM202604-305103.


California Do Not Sell or Share my Personal Information


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Question 2 of 2

What are your earnings before interest, taxes, depreciation, amortization (EBITDA)

(if you don't know, use our EBITDA calculator)

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MassMutual does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111, and its affiliated US insurance companies.

©2023 Massachusetts Mutual Life Insurance Company (MassMutual®).
Springfield, MA 01111-0001. All rights reserved. MM202604-305103.


California Do Not Sell or Share my Personal Information


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Your business's
potential value

Based on your earnings and the average multiple of your chosen industry, your business could potentially be valued at:

 

Many factors go into determining the value of your business. This value is simply an industry average and could be higher or lower based on the market, operations, and intangibles of your business. If you'd like to learn more about why it's important to know the true value of your business, contact a financial professional today.

This website uses cookies. By continuing to browse this site, you agree to our use of cookies. Read our Cookie Policy.

MassMutual does not provide qualified business valuations. For a qualified or certified business valuation, consult a properly credentialed appraiser

Insurance products issued by Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, MA 01111, and its affiliated US insurance companies.

©2023 Massachusetts Mutual Life Insurance Company (MassMutual®).
Springfield, MA 01111-0001. All rights reserved. MM202604-305103.


California Do Not Sell or Share my Personal Information