Question 1 of 3:
Which of these client age groups is most interested in long term care protection?
LTC4211 421 CRN202405-282362
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Way to go!
The correct answer is
a) 45 - 49
Our study* showed that interest in LTC protection from this age group is underestimated.
Consider the data.
of consumers ages 45 - 49 indicated interest in LTC protection
of financial professionals think consumers ages 45 - 49 are interested
*The MassMutual Long Term Care in America Study was research on consumers, conducted by Greenwald Research in 2019. The MassMutual Long Term Care Study of Financial Professionals was research on financial professionals, conducted by Greenwald Research in 2020.
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Sorry, the correct answer is a) 45-49, but you are not alone.
Consider the data. Most surveyed financial professionals underestimated the interest of consumers in LTC protection, but especially younger consumers.
of consumers ages 45 - 49 indicated interest in LTC protection
of financial professionals think consumers ages 45 - 49 are interested
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Question 2 of 3:
Which gender is more interested in long term care protection?
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Actually, the correct
answer is c)
Both are equally interested.
Male and female consumers are equally interested in LTC protection. Surprisingly, only 11% of financial professionals think males are interested in LTC protection.
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Bravo! The correct
answer is c)
Both are equally interested.
Men and Women are equally interested in LTC protection. Our 2020 study of financial professionals finds 59% think women are interested while only 11% of financial professionals think males are interested in LTC protection.
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Actually, the correct
answer is c)
Men and women are equally interested in LTC protection.
You’re not alone in your choice of b) Females. Our 2020 study of financial professionals finds 59% think so, too. Surprisingly, only 11% of financial professionals think males are interested in LTC protection.
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Question 3 of 3:
What do you need to have long term care protection conversations with your clients?
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The answer is
d) all of the above, and we've got you covered.
The implications of our consumer survey are clear. Regardless of age, gender, or asset level, your clients are interested in talking about long term care protection.
Are you ready to talk to
your clients about LTC?
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